Privacy Policy

Last updated: October 2025

1. Who We Are

This Privacy Policy explains how your personal data is collected, used and protected when you engage with Emma’s Antenatal — offering antenatal classes, pregnancy yoga, massage, doula (birth companion) support, and postnatal services.

Business name: Emma’s Antenatal
Email: info@emmasantenatal.com
Website: www.emmasantenatal.com

We respect your privacy and are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. The Data We Collect

We may collect and process the following information:

Personal information:

  • Name, email address, phone number

  • Due date or baby’s age (when relevant)

  • Booking details and preferences

  • Messages or enquiries submitted via website forms, emails, or ads

Technical information:

  • IP address, browser type, and browsing behaviour on our site

  • Information from cookies and analytics tools (Google Analytics, Meta Pixel)

3. How We Collect Your Data

We collect data through:

  • Contact and booking forms on the website (Squarespace)

  • Appointment bookings (Acuity Scheduling)

  • Email sign-ups (Squarespace Email Campaigns)

  • Google Ads lead forms

  • Social media interactions (Facebook, Instagram)

  • Cookies and website analytics tools

4. How We Use Your Data

Your data is used to:

  • Process and manage bookings or class registrations

  • Respond to enquiries and provide support

  • Send relevant updates, newsletters, and special offers (only if you opt in)

  • Improve our website, services, and advertising campaigns

  • Comply with any legal or regulatory obligations

We will never sell or share your personal data with third parties for marketing purposes.

5. Marketing Communications

If you have opted in, we may send occasional emails about upcoming classes, workshops, offers, or new services.
You can unsubscribe at any time by clicking “unsubscribe” at the bottom of an email or contacting us at info@emmasantenatal.com.

6. Cookies & Analytics

Our website uses cookies to enhance your experience and understand how visitors use the site.
This includes:

  • Google Analytics (anonymous usage data)

  • Meta (Facebook) Pixel for ad performance tracking

You can adjust your cookie preferences in your browser settings or through the banner displayed when you first visit the site.

7. How We Store Your Data

Your data is stored securely via:

  • Squarespace servers (used for website and forms)

  • Acuity Scheduling (for appointments and bookings)

  • Google Workspace (for emails)

  • Secure password-protected devices

We retain personal data only as long as necessary to fulfil the purpose it was collected for or to comply with legal obligations.

8. Sharing Your Data

We may share your data only when necessary with trusted service providers who help run our business (e.g. Squarespace, Acuity, Google, Meta).
These companies are bound by data protection agreements and cannot use your information for their own purposes.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Withdraw consent for marketing

  • Complain to the Information Commissioner’s Office (ICO) if you believe your data has been misused

To exercise your rights, please contact: info@emmasantenatal.com

10. Changes to This Policy

We may update this policy periodically to reflect new laws or service changes. The most recent version will always be available at:
👉 www.emmasantenatal.com/privacy-policy